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The Bachelor of Business Administration in Marketing at UCO’s College of Business provides a dynamic learning environment where students develop a personal lifelong learning strategy.

More Information


  • As marketing majors, students will take consumer and marketing behavior, marketing research, integrated marketing communication and marketing management, in addition to the business core courses.
  • Students can customize their major with elective courses, such as consumer and market behaviors, electronic marketing, marketing research, marketing ethics and marketing management.
  • Students will also have the opportunity to join the American Marketing Association (AMA) Collegiate Marketing Association.

Degree Sheet

Scholarships & Tuition Waivers

Incoming freshman are eligible for a variety of scholarships within the General Academic Scholarship Program. There are multiple scholarships specific to the College of Business.

View Scholarships

Career Opportunities

  • Sales
  • Promotion
  • Brand Management
  • Market Research
  • Entertainment Marketing

View a career guide for Marketing majors.

Community Opportunities

Take advantage of these opportunities in the metro which may spark your interest and even boost your resume.