The Strategic Communications program prepares students to apply key strategic communications principles to organizational leadership challenges; create research-driven communication campaigns that accomplish organizational goals; contribute strategic communications expertise to community-improvement programs; and develop culturally sensitive communications and marketing strategies.
Strategic Communications courses focus on elements of writing, public relations, advertising, media, editing and design to form a comprehensive understanding of the communications industry.
The Department of Mass Communication has various student and professional organizations that both support and help Strategic Communications majors develop skills to advance their learning.
There is a wide variety of career opportunities for Strategic Communications majors, including:
View a career guide for Strategic Communication majors.