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The Fashion Marketing major at the University of Central Oklahoma offers a four-year program leading to a Bachelor of Science - Fashion Marketing degree. The fashion industry is composed of several segments: fibers, fabrics, apparel, retailing, production, wholesaling, and media. Together, these segments form an industry so broad, so complex and so varied there is hardly a skill, an aptitude, or an interest that cannot be accommodated. The Fashion Marketing program at UCO offers a comprehensive curriculum, while concentrating on apparel, advertising and promotion and retailing. 

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Because of the size and diversity of the fashion industry, the Fashion Marketing Program concentrates its course work in three specific areas: apparel, advertising/promotion and retailing. The comprehensive curriculum is designed to give the students specialized training and information that will be of assistance in moving forward within a challenging fashion marketing career.

Degree Sheet

Community Opportunities

Take advantage of these opportunities in the metro and in the marketing community, which may spark your interest and even boost your resume.

Career Opportunities

The apparel and textiles industry include some of the largest employers in the nation. Career tracts can be at the store or corporate levels and can include the following career opportunities:

  • Retail Buyer/Purchasing Agent
  • Allocation Analyst
  • Account Executive
  • Department Store Owner or Manager
  • Merchandise/District Retail/Sourcing Manager
  • Manufacturer's Representative
  • Marketing Specialist
  • Merchandise Manager/Planner
  • Visual Merchandising
  • Marketing Manager
Not sure what to do with a Fashion Marketing degree? Check out our career guide!

Scholarships & Tuition Waivers

Incoming freshmen are eligible for a variety of scholarships within the General Academic Scholarship Program. There are multiple scholarships specific to the College of Education and Professional Studies.

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