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Mass Communication

Looking for a Degree to Take You Places?

The Department of Mass Communication has embarked on an ambitious journey to interweave the foundations of a strong collegiate education for lifelong learning with the practical preparation for professional careers with emerging and continually evolving technologies and new social media.

Office Hours: M-F, 8 a.m.–5 p.m. by appointment only

  • Appointments for meetings (virtual and in-person) with Mass Communication personnel can be made by calling 405-974-5303 or emailing mcom@uco.edu.
  • Consistent with revised CDC guidance, both vaccinated and unvaccinated individuals are recommended to wear a mask when in public indoor spaces where COVID-19 virus transmission is considered substantial or high.

 

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Welcome

to the Department of Mass Communication

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About the Department of Mass Communication

Our students benefit from a wide range of professional and scholarly expertise. We are passionate about our mission: “Helping Students Learn!” We strongly encourage you to take advantage of the diverse opportunities available through our student-run media, student organizations, internships, guest speakers, and travel abroad study tours."  - Dr. Mary Carver, Chair of Mass Communication

The Mission

Communication buildingUCO's Department of Mass Communication values knowledge and professional skills that advance all toward successful career preparation, responsible citizenship to preserve a free and engaged society, and life-long learning within a global community. Our student-centered approach, supported by quality teaching and creative scholarly achievement, emphasizes clear communication, effective writing, critical thinking, creative expression, community service, ethical principles, and innovative leadership.

Get your Bachelor of Arts in:

Two high school students photograph 2 models against an airplane for the UCO High School Photography CampHigh School Photography Day Camp

High school students are invited to attend the UCO Photographic Arts program's week-long day camp from July 10-14, 2023. 

Learn more about the High School Photography Day Camp

Student Learning Outcomes

The following lists of Student Learning Outcomes highlight the key knowledge, values and skills that students will gain from the program and provides a clear framework for success. By focusing on the student and their ability to demonstrate specific behaviors, this framework ensures that the program is meeting its goals and making progress towards continuous improvement.

B.A in Strategic Communications graduates will be able to:

  • understand and use appropriate industry categories and structure for campaign development and utilize the terminology and vocabulary of the industry.
  • develop strategic plans to meet client task and objectives in an image appropriate creative response that evidences an understanding of client brand identity and positioning.
  • evidence ability to utilize appropriate communications tools, events, sponsorships, partnerships, engagement, budget, media and metrics to validate campaign success.
  • organize, write and present campaign plans books and presentation decks.
  • evidence understanding of the elevated roles of planning and shows understanding of valid use of digital interactive and engagement methods of consumer engagement.

B.A. in Photographic Arts graduates will be able to:

  • apply the techniques and aesthetics of contemporary photographic styles to their work.
  • present a portfolio of original photographic work in a public forum.
  • demonstrate awareness of global and cultural photographic standards and practices.
  • engage in self-exploration and self-criticism during the image-making process. 

B.A. in Professional Media graduates will be able to:

  • understand advanced scholarship in field of professional media.
  • produce a portfolio demonstrating ability to execute work in the field of pro-media
  • demonstrate advanced technological professional media skills, including areas such as videography, video editing, and audio work. 

B.A in Interpersonal Communication graduates will be able to:

  • discuss the relationship between theory and research methods in the study of communication.
  • assess the ethical choices of researchers in conducting and presenting research.
  • design and conduct a content analysis.
  • work effectively as a member of a team to conduct a research study.
  • present original scholarly work in a professional seminar/conference style.

B.A. in Organizational Communication graduates will be able to:

  • demonstrate their ability to recommend solutions to organizational problems from research on specialized areas in organizational communication.
  • adapt written, visual and spoken messages to meet ethical and pragmatic standards in organizational contexts.
  • create training and educational programs that meet measurable organizational needs.
  • enact competent communication when managing conflicts in organizational settings.

Department of Mass Communication