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Our Mission To You

The mission of the Marketing Department at the University of Central Oklahoma is to provide a dynamic learning environment where students develop a personal lifelong learning strategy.

Students will be exposed to both academic and practical experiences in marketing to equip them with the intellectual and professional knowledge, and skills necessary for entry-level and advanced marketing, and business positions in the regional, national and global marketplace.

About Your Marketing Degree

Marketing is people oriented; marketers perform various activities in an organization that links the organization to the marketplace outside.


Marketing Degree Programs

The Marketing Department offers two degree programs leading the Bachelor of Business Administration (B.B.A.) degree.

Marketing Major

The marketing program exposes students to both academic and practical experiences in marketing to equip them with the intellectual and professional knowledge, and skills necessary for marketing and business positions in the regional, national and global marketplace.

MARKETING PROGRAM DETAILS

Professional Selling Major

The professional sales program prepares students to enter the workforce with established sales skills and an understanding of the selling process. Courses provide students with the necessary interpersonal communication, professional selling, sales management and leadership skills to be successful in a sales career.

PROFESSIONAL SELLING PROGRAM DETAILS

Marketing Faculty and Staff

Department ChairpersoN 

Grant Aguirre, Ph.D.

Full-Time Faculty

Stefan Genchev, Ph.D.
Emily Goad, Ph.D.
Melissa Graham, Ph.D.
Gordon Gray, Ph.D.
Dini Homsey, Ph.D.
Bob Kaiser
Manoshi Samaraweera, Ph.D.
Jeanetta Sims, Ph.D.
Stacia Wert-Gray, Ph.D.
Kanghyun Yoon, Ph.D.
Wenkai Zhou, Ph.D.

Adjunct Faculty

Donna Carlon, Ph.D.
Jeri Jones, Ph.D. 

Mallery Nagle
Niccole Miller, Ph.D.

Professional Staff

Carrie Enterline, Administrative Assistant II