The Bachelor's of Business Administration in Marketing prepares students to perform activities in an organization that link the organization to the marketplace outside. Students are prepared for visible marketing functions such as advertising, customer service, personal selling, sales promotion, publicity, public relations, merchandising and transportation, as well as the less-visible functions like strategic planning, inventory control, purchasing, market research, new-product and new-market development, branding and forecasting. View a list of scholarships in this department.
To see the classes that make up the Marketing curriculum check out the degree sheet!
Four Year Plan
The Marketing Four Year Plan will give you an idea of what your coursework might look like over four years.
Not sure what to do with a degree in marketing? Check out our career guide!
Explore Your Interests
Take advantage of these opportunities in the Metro which may spark your interest and even boost your resume.
- American Marketing Association OKC: Go to http://www.amaokc.org/ to become a member.
- Society for Marketing Professional Services: Go to http://www.smpsoklahoma.org/Welcome_to_SMPS_Oklahoma/Home.html to become a member.
Change Your Major
Either complete a “Request to Change Major/Minor Form” OR meet with your advisor and he/she will change your major.